The challenge was capturing the essence of a globally recognized childhood favorite while keeping the visual language aligned with our existing brand identity. We leaned into retro-inspired typography and a bright, punchy blue—distinct from our usual palette—to evoke the look and feel of traditional Ramune packaging. Design elements paid tribute to the drink’s vintage aesthetic while staying current with trends that resonate with our modern audience. The result was a vibrant, eye-catching release that stood out across both digital and physical channels.